It begins with understanding your business, what your brand is about, purpose and objectives. Via this process we will define existing guidelines, business channels, audience, market share, tone & style, stakeholders, budget timelines and related elements.
In a collaborative approach we refine our discovery and introduce design ideas, tactical planning and strategies for brand positioning, value proposition, target audience, communications, media plan and campaigns. We also measure success by ROI or objective fulfillment.
In development we begin to produce, test and finalize creative and digital assets. It can include copy, print content, illustration, photography, web development, vide, sound, mobile app., in-store touch-points and all related communications.
At this final phase, all assets have been tested, reviewed and finalized with client approval. For assurance and clarity, we coordinate internal communications with all stakeholders. Via these engagements we cover complete deployment calendar, detailed rollout process, and discuss contingencies and post rollout strategies.